Electronic Press Kit

JOELL B

HEART BEATS PER MINUTE

Producer. Artist. Visionary. Crafting the sound where hip-hop meets the future — one beat switch at a time.

Joell B — Artist Portrait

About the Artist

THE VISION
BEHIND THE BEAT

Joell B is the creative force behind Theme Musik — the HipHop label — and Heart Beats, the umbrella brand encompassing clothing, merch, and all genres of music. Operating from Theme Musik Studio, Joell B bridges the gap between raw street energy and cinematic production.

With a production style that refuses to stay in one lane, Joell B's work is defined by unexpected beat switches, atmospheric layering, and a visual identity that's as striking as the sound itself. The upcoming instrumental project HEART BEATS PER MINUTE (H.B.P.M.) represents the next evolution — a body of work where every track carries its own pulse, its own rhythm, its own world.

From cyberpunk-infused visuals to lo-fi introspection, the Theme Musik catalog is built on one principle: authenticity over algorithm. Every beat, every visual, every release is a deliberate step toward something that hasn't existed before.

H.B.P.M.

Next Project

1 Label

Theme Musik

Heart Beats — The Brand

All Genres

No Boundaries

Services

CUSTOM THEME SONGS

"Every Movement Needs a Sound."

From podcasts to platforms, brands to broadcasts — we craft the sonic identity that makes you unforgettable.

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Custom Beats

Original instrumentals crafted to your vibe — any genre, any tempo, any mood. Your sound, built from scratch.

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Theme Songs

Podcast intros, YouTube channels, radio stations, brand anthems — a signature sound that makes you unforgettable.

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Content & Visuals

Music videos, visual montages, and branded content — the full audiovisual package to elevate your presence.

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Full Packages

Beats + content + visuals + branding. The complete creative suite — everything you need under one roof.

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Games & Apps

Immersive soundtracks, menu themes, and interactive audio experiences that pull players in.

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Events & Sports

Walk-up music, event themes, and hype tracks that move crowds and set the tone.

GET YOUR CUSTOM THEME

Every project is unique. Every sound is tailored.

Visual Work

THE VISUALS

01

Heartbeatsperminute

Triple beat switch. Vaporwave meets synthwave. One of the strongest pieces in the catalog.

02

HEART BEATS

Brand identity visual. 3D metallic lettering, neon EKG, cyberpunk montage.

03

Today's Tomorrow

Lo-fi hip-hop visual. Cosmic introspection meets motivational energy.

Press Coverage

IN THE NEWS

EXCLUSIVE

The Midnight Press — Music Review

TRIPLE BEAT SWITCH MASTERY:
"HEARTBEATSPERMINUTE" REFUSES TO STAY IN ONE LANE

By The Midnight Press Staff|April 2026|Theme Musik Studio

In a landscape saturated with predictable four-bar loops and recycled drum patterns, Joell B's "Heartbeatsperminute" arrives like a cold splash of neon rain on hot asphalt. The track — a centerpiece of the upcoming H.B.P.M. project — switches its beat not once, not twice, but three times throughout its runtime, each transition landing with the precision of a surgeon and the impact of a heavyweight.

The production moves through an electronic and R&B foundation with atmospheric, moody layers. Each switch keeps the energy fresh and unpredictable. Stylized, slightly distorted vocals weave through the shifting instrumentals, adding an emotional, almost hypnotic quality that refuses to let the listener settle into comfort.

Visually, the accompanying video matches that energy with surgical precision — a fast-paced, cinematic montage that shifts tone right alongside the beat. Urban nightscapes give way to coastal sunsets, retro nostalgia bleeds into surreal abstraction. The heavy vaporwave, synthwave, and cyberpunk aesthetics paint every frame in deep blues, purples, and fiery oranges.

What separates this piece from the rest of the catalog — and from most independent releases in 2026 — is that the beat switches three times and the visual tone shifts right along with it. It makes the track feel like a full journey rather than just a loop. You never know what's coming next, and that unpredictability is what keeps you locked in from the first second to the last.

The neon "HeartBeats" sign that appears mid-video in a studio setting, followed by the "NO MUSIC NO LIFE" declaration, feels less like branding and more like a manifesto. This is an artist who has built an entire visual language — the red and cyan split-tone lighting, the rain-slicked streets, the heartbeat EKG motif — and deploys it with the confidence of someone who knows exactly what they're building.

"Heartbeatsperminute" isn't just a track. It's a statement of intent. And if H.B.P.M. delivers on the promise of this single piece, Theme Musik is about to become a name that's impossible to ignore.

"The fact that the beat switches three times and the visual tone shifts right along with it makes this one feel like a full journey rather than just a loop. That's what separates it — it keeps you locked in because you never know what's coming next."

Definitely one of the strongest pieces in the catalog
Watch
Coming Soon

Film • TV • Commercials • Games

Sync & Licensing

"Music made for the screen."

Original compositions and production-ready instrumentals available for film, television, commercials, video games, and digital media. Every track is crafted with cinematic intent — built to elevate your visual storytelling.

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Film & TV

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Commercials

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Video Games

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Digital Media

Full catalog & licensing portal launching soon

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